Through a partnership with Coinbase, Samsung makes Bitcoin accessible to 75 million people.

 Coinbase and Samsung are working together to allow 75 million U.S. Galaxy users can use Coinbase One's premium features to access Bitcoin and other cryptocurrencies without having to install any additional apps. 

Samsung has partnered with Coinbase to give 75 million of its Galaxy device owners in the U.S. access to Bitcoin and other cryptocurrencies.

 According to Coinbase, the merger brings Coinbase One's premium features, such as reduced staking rewards and zero trading fees, directly into Samsung Wallet. As a result, users will be able to explore cryptocurrency and Bitcoin without having to transfer funds between platforms or download additional apps. Galaxy users will be able to make purchases with Bitcoin and other crypto holdings in the same location where they currently store payment cards, transit passes, and IDs thanks to the integration, which will also connect Samsung Pay to Coinbase accounts. This is a significant step toward widespread adoption of cryptocurrency for the millions of everyday Americans who own Galaxy devices. For now, the pairing will start in the United States, but could soon expand globally.

 Shan Aggarwal, Chief Business Officer at Coinbase, stated, "We're pairing their global scale with Coinbase's trusted platform to deliver the best value for people to access crypto — starting with more than 75 million Galaxy users in the U.S., and soon expanding globally." The move highlights a growing trend in mobile finance: bringing Bitcoin and other digital assets directly to users’ fingertips.

 By embedding Bitcoin trading, staking, and payments into a device most Americans already carry, Samsung and Coinbase are removing barriers that have historically kept retail, every-day users from entering the crypto ecosystem.

 For example, earlier today, OnePay, the fintech venture majority-owned by Walmart, said it will soon allow its customers to buy, sell and hold bitcoin directly in its mobile app.  This access will also help bring bitcoin access to mainstream U.S. retail consumers.

 Coinbase’s updated stock rating

 It seems like Wall Street is taking crypto more-and-more seriously, and Coinbase is benefiting from the bitcoin adoption trend. 

 Rothschild & Co Redburn upgraded Coinbase (Nasdaq: COIN) from Neutral to Buy today, raising its stock price target to $417, citing the company’s diversification beyond retail trading fees. 

 Transaction fees now make up ~50% of revenue, while institutional adoption, crypto derivatives via Deribit, USDC distribution, and custodial services provide additional growth. 

 Coinbase now serves over 200 financial institutions and relies less on transaction volume than it did previously. This year, shares have increased by 50% and closely follow Bitcoin.